Do you remember as a kid doing that science experiment where you leave the glass of water out in the heat of the summer? What happens? The water evaporates! If that is your first ingredient in a product, many of the important actives and botanicals are evaporating off of the skin instead of penetrating it. The benefits of an aloe vera based skin care line far outweigh those of a water based line.
Aloe vera is rich in anti-oxidants, which are known for their anti-aging properties as well as anthraquinones, which are anti-inflammatory, anti-bacterial and also healing. High concentrations can even heal skin without leaving scars! Using this ingredient topically leads to clearer, fairer and healthier skin, and that is on everyone’s must have list.
That is why we chose it as the primary delivery system and first ingredient. If you haven’t tried our products you are missing your Cleopatra moment. Even she used aloe to maintain her beautiful Nubian Queen appearance and slay men caught in her web! Luckily you can also be a modern-day Nubian Queen just by trying Hard Night Good Morning.